Upsell Opportunity with HID Bulbs

HID bulbs are now more common and no longer restricted to premium or luxury cars. This makes for an excellent upsell opportunity to customers.

HID (high intensity discharge) bulbs provide motorists with the benefit of improved light output that regular automotive bulbs.

Benefit of HID for factors and motorists

The crisper, whiter light colour temperatures of 4100K and output of 3200 lumens help motorists see road signs and obstacles more clearly. HIDs are no longer expected to last the lifetime of the car. With the average lifespan of 3 years, many manufacturers have adapted HID technology to lower voltages in D3 and D4 references. This has created an excellent and profitable upsell opportunity for motor factors and installers.

Comprehensive HID range from Ring

Ring’s HID bulb offering includes D1, D2, D3 and D4 references. They come with an R or S suffix. Bulbs with the R suffix are designed to work in complex surface headlamp units whilst S bulbs are designed to work in projector headlamps. Ring HID bulbs are E marked and manufactured to OE standards and come with a 3-year warranty.

Catalogued on the F:Drive and MAM Autocat, Ring HID bulbs are available from FPS via same/next-day delivery. Please speak to your local FPS representative for more information.



FPS is one of the UK’s leading providers of service-led supply chain solutions. Founded in 1934, and employing over 1,200 people, it operates from 23 sites in the UK. Acting as a distribution partner for a number of major brands, its core business is providing automotive parts, car accessories and consumables to the reseller network. Through recent expansion FPS now successfully provides wholesale distribution services in the Maintenance & Accessories sector, serving a number of blue-chip companies. Dedicated to service excellence and innovation, the company offers a wide range of services meeting the varying needs of manufacturers, suppliers, resellers and business consumers across the supply chain. For further details go to or contact

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