Great Outdoors

A Breath of Fresh Air: The Great Outdoors with Royal Leisure

Explore the successful portfolio from Royal At home out there as it launches its ‘A breath of fresh air’ campaign for 2016.

With more than two decades’ experience in the camping, caravanning and outdoor markets, Royal At home out there has established itself as an easily recognisable brand and a leading supplier in the field. Following up on the successful launch of the Brisbane range of tents in 2015, the product development team has gone a step further to bring a new range of air tents and awnings to the market. Recently, the team have launched the latest 2016/2017 ‘The Great Outdoors’ catalogue listing their extensive portfolio.

A Breath of Fresh Air

Revolving around the campaign ‘A breath of fresh air’, this stylish range utilises air technology, meaning the products have been developed to be inflatable. To streamline the set-up process, each pole contains an air bladder which is inflated to give the tent strength. This makes pitching much easier and quicker for the end-user.

Available in sizes to suit up to 8 people, the air tents come in the signature blue colour way of the Brisbane range. For the caravanning enthusiasts, the high quality Wessex awning range now comes with the option of air technology, in both the popular 260 and 390 sizes. Additionally, the brand has introduced new air pumps, furniture lines, an in-house designed range of tableware in melamine and acrylic, plus cool bags and picnic luggage. These have been launched to target the ‘days out’ sector of the leisure market.

Furthermore, Royal At home out there offers a comprehensive range of consumable items. These include fixing solutions such as mallets, pegs, peg extractors and awning rails. This creates a great business opportunity for re-sellers and dealers.

Added Value

Continuing to reinforce its brand identity, Royal At home out there has showcased its ‘A breath of fresh air’ campaign at various trade and consumer shows, throughout 2015. This included the OTS in September and the NEC Show in October. The brand once more exhibited its portfolio at the NEC Show in February 2016, while the FPS Product Showroom at Sheffield has a permanent display of the range available for customers.

With an ever-growing portfolio of quality products priced competitively, the brand supports dealers and re-sellers through:
•  FPS’ logistic support, ensuring next-day delivery.
•  The newly enhanced website and consumer product brochure, up-to-date with new product lines.
•  The upgraded ‘The Great Outdoors-2016/17 Leisure Catalogue’, along with support via the F:Drive, monthly flyers and e-flyers.
•  Sales support through a dedicated team of representatives on the road, as well as a telesales team based in Stratford.

Speak to your local FPS or Leisure representative for more details or to find out how you can become a Royal stockist.