Royal Summer Camp

Learn how best to capitalise on the camping and caravanning season with Royal “At home out there”.

Nothing says ‘summer’ quite like camping. With a market worth £4bn within the UK and an annual growth rate of 3.7%, the camping and caravanning industry reaches its peak every year between the months of March and August. With the current shift of focus on more price effective holidays among families as people choose ‘staycation’ as an option, now is the time to tap into the potential goldmine of camping and caravan accessories.

ROYAL AT HOME OUT THERE
Launched in 1993 with a popular range of camping awnings, the Royal At home out there brand quickly followed its success with a stylish and ergonomically designed range of tents. This has since evolved into a widely acclaimed name in the camping and caravanning market.

Over the last 22 years, the range has expanded further to include furniture, sleeping bags, cooling units, housewares, melamine sets, portable toilets and caravan movers, to name a few.

PRODUCT OVERVIEW
Royal has established itself by providing innovative products that ensure quality and comfort and make the outdoor experience truly rewarding. For the 2015 season, Royal has launched numerous products that highlight its continuous investment and development of its already extensive portfolio.

The Brisbane tent is part of the wide range of tents and camping accessories from Royal. Available in 3 sizes for 4-8 users, these flame retardant, 3000mm hydrostatic head tents come with multiple features such as mesh doors, large windows and sewn-in ground sheets. The tents can also be paired with matching accessories such as tent carpets, chairs and sleeping bags.

Royal has also extended its existing range of outdoor furniture with recliners, loungers, beach chairs and folding tables to offer the retailer and end-user an extensive choice. The Royal Apollo caravan mover is the most economic and effective solution for manoeuvring caravans and is NCC (National Caravan Council) compliant. The caravan mover leads a comprehensive range of caravan accessories, including a best-selling range of water carriers, a portable toilet as well as the exclusively available LED double step, made of strong, rigid, tubular steel.

BRAND BENEFITS
To reinforce its brand identity with the end-users more effectively, Royal has showcased its offering at various consumer shows, thereby guiding business towards resellers and dealers. Both the product catalogue and website www.royal-leisure.co.uk, launched in 2014, offer information on the new and existing product lines as well as detailed descriptions and images.

VALUE ADDITION
The Royal brand provides merchandising support to dealers and re-sellers through customised ranges of best-selling products. Royal is a one-stop shop for all camping and caravanning needs because:
• the Royal portfolio can be accessed via the FPS catalogue, F:Drive, monthly flyers and e-flyers
• quality products available at a competitive price point
• Royal gains from FPS’s superb logistic support through next-day delivery

MORE.

INFORMATION
FPS is one of the UK’s leading providers of service-led supply chain solutions. Founded in 1934, and employing over 1,200 people, it operates from 22 sites in the UK. Acting as a distribution partner for a number of major brands, its core business is providing automotive parts, car accessories and consumables to the reseller network. Through recent expansion FPS now successfully provides wholesale distribution services in the Maintenance & Accessories sector, serving a number of blue-chip companies. Dedicated to service excellence and innovation, the company offers a wide range of services meeting the varying needs of manufacturers, suppliers, resellers and business consumers across the supply chain. For further details go to http://www.fpsdistribution.com/pr-corner/ or contact comms@fpsdistribution.co.uk