With an increasing number of people choosing to stay in the UK rather than go abroad during the summer period, not only has the domestic camping and caravanning market seen a boost of 7% (Year-on-Year 2015 v 2014), there has also been a substantial increase in the number of people choosing to go on day trips closer to home.
Royal At Home Out There
Targeting this increase in ‘day-trippers’, alongside the 2016 campaign: ‘A breath of fresh air’, Royal introduce a portfolio of stylish, contemporary picnic wares that seamlessly combines functionality with aesthetics.
The ability to keep food and drink fresh is of paramount importance when spending time away from home. Royal, having gone through extensive research are now able to offer innovative products for the Leisure market to cater for this segment.
From acrylic wine glasses and exclusive melamine dining sets, right through to in-house designed bespoke picnic and cool bags, Royal addresses each product with the same care and diligence that goes into the design and production of its larger items.
While ensuring that each product is functional, portable and adaptable to the requirements of the end-user, the picnic bags bear the exclusive, signature crown design and colours of the brand, offering a strong brand identity.
The acrylic and melamine products have been segmented into two tiers of popular and premium ranges, the latter appealing to the more discerning diners. The range of powered coolers gives the option of gas, mains or 12V operation, providing a convenient solution in any and every location.
The fresh designs have been created, keeping in mind the most popular patterns and colours for the sector for 2016, so products can be matched with the décor of the motorhomes and caravans. All of this creates a great business opportunity for re-sellers and dealers.
The new style of packaging with full-colour boxes, in line with numerous high-street brands, adds to the quality of an on-shelf display. Reaching out to customers through the FPS monthly Leisure flyers and a brand new catalogue, the products have already received extremely positive feedback from the recently concluded Camping, Caravanning and Motorhome Show. The Royal brand aims to continue with consumer-based marketing and brand exposure for the rest of the year.
New & Exclusive Iroda Grills
To complement the Royal ‘Days Out’ offering, two O-Grill’s have been added to the Leisure portfolio. These are fully portable, clamshell design LPG BBQs from Iroda and are a perfect choice for those ‘Al Fresco’ dining opportunities during your summer break.
The O-Grill 900T, in particular, offers an additional temperature gauge for accuracy and an additional large domed lid for cooking larger foods. Both new to range grills conform to the current CE specifications and standards on portable gas products.
- Large cast iron non-stick cooking area
- Easy to clean and low maintenance design with removable fat collection tray
- Long life stainless steel burner
- Adjustable heat with piezo ignition
Speak to your local FPS or Leisure representative for more details or to gather stockist information.