Fahren was launched exclusively through FPS in late 2013 in order to offer a budget solution that meets the demands of an ever-changing UK aftermarket. The portfolio consists of water pumps, wheel bearing kits (WBKs), ignition coils, brake pads and brake shoes and has recently added a range of steering and suspension products to its offering.
Owing to competitive price points, strong branding, good cataloguing, high availability and continuous range development, Fahren has been well-received by the UK aftermarket and has seen strong sales year-on-year. This is reflected in its coverage of the most popular applications in the UK.
- FAS4063: Stabiliser Link for Vauxhall Astra 1.4 (2004-2010)
- FBP0010: Brake Pad for VW Polo 1.2 (2009-2014)
- FBS0002: Brake Shoe for Renault Clio 1.2 (1998-2005)
- FIC0001: Ignition Coil for Renault Clio 1.4 (2005-2007)
- FAC0042: Water Pump (with Gasket) for Ford Focus 1.6 (2006-2011)
- FAR0090: Wheel Bearing Kit for Ford Fiesta 1.25 (2003-2008)
Fahren has always sought to offer a cost-effective repair solution without compromising on quality. In order to ensure this is being achieved, it recently conducted a comparative study of its warranty claims against other brands. It was discovered that not only were its warranty rates much below other brands within its price point, in fact, Fahren’s warranty rates were substantially lesser than quite a few premium brands (for total claims received against sales in the last calendar year) and comparable to the number of claims accepted by the said premium brands.
Fahren’s 12 month claims rate (year to date) can be seen below:
Numerous brands within the budget sector concede to inferior quality pad material using cheaper raw materials like steel fibre to achieve the price target and end up receiving excessive claims for noise and squealing. This also translates into a false economy for the consumer as they cause accelerated disc wear. With parts made to OE specifications, further reinforced by stringent quality control measures, Fahren customers do not face similar quality issues.
However, factors need to look at instances where warranty claims are wrongly made (up to 75%) when the issues lie elsewhere:
- Pad failure due to heavy grooving caused by being fitted to heavily worn discs
- Not lubricating or using an incorrect specification of lubricant, where necessary
Other causes of warranty claims being rejected include not cleaning discs and caliper’s when fitting new pads and not following the fitting instructions properly. Factors looking into these simple guidelines when dealing with warranty claims can save time and money for everyone within the service chain.
With more than 1,000 parts within its inventory, Fahren offers a 12-month/12,000-mile warranty (whichever comes first). The portfolio is regularly updated with NTR additions too, in order to meet the demands of an ever-evolving UK car parc. Please speak to your local FPS representative to find out more about the Fahren range.