Beat the Heat with Behr HELLA Service

Behr HELLA Service examine how motor factors can take advantage of the growth in the air conditioning sector.

With 90% of new vehicles on the UK roads fitted with air conditioning, the air-con service area is a growing revenue raiser. Motorists spend an estimated £102 million annually to keep their cars cool and while the UK weather is unpredictable, the seasonal demand for air conditioning system repairs brings great opportunities for the motor factors.

A wide range of product variations for complex air conditioning systems and the changeable British climate make it impossible for motor factors to predict the demand for individual stock items. However, an unexpected heat wave will inevitably lead to a sudden spike in sales. Therefore, being able to access a wide range of quality products quickly is key to keeping customers cool and revenue flowing.

QUALITY FIRST

Behr HELLA Service is the joint venture between global OE giant HELLA and air conditioning specialist Behr and has the largest range of OE parts for European vehicles currently available. Over the past decade, Behr HELLA Service has become established as one of the leading suppliers in the field of air conditioning for the aftermarket industry.

The complete range of over 2,000 air conditioning parts and oils from Behr HELLA Service is available through FPS. This range includes popular parts such as compressors, condensers and receiver driers and spans over 62,000 vehicle applications.

Steve Hudson, Senior Product Manager at HELLA explains that when choosing parts, the quality of the replacement component is critical. “The benefit of buying quality components is quite simple: reduced failure rate. Cheaper, non-OE parts are not cost-effective in the long term as in our experience they are more likely to fail. This results in dissatisfied customers, higher returns and reduced revenue”. Poor quality products are flooding the market to service the ever-growing air conditioning sector, posing as a problem for the industry, when the above factors are taken into consideration.

Hudson adds, “A clear benefit of our partnership with FPS is that customers have access to quality components at short notice, with parts delivered same or next day, putting them in a better position to capitalise on seasonal demands”.

HOT ON SERVICE

Behr HELLA Service is reputed for its service competence. This includes:
• providing technical information and support through bulletins
• helpline for technical support
• online training portal – HELLA Tech World
• one-to-one training for the independent aftermarket and garages

It is a combination of quality products, service and fast delivery that aims to add value to a motor factor’s business operations.

For more information on the range of Behr HELLA Service air conditioning products, please contact your local FPS representative.

COOL STATISTICS*

•    18.5 million – the number of vehicles with air conditioning
•    230,000 – the number of motorists who experience air conditioning system failure each year
•    £426 – the average air conditioning repair bill
•    10,000 – miles after which an air conditioning service should be undertaken
•    2 years – time after which a regular air conditioning service is recommended

* Source: HELLA Limited; Warranty Direct

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INFORMATION

If you have an account with FPS and would like more information on this article please get in touch with your local warehouse or Territory Manager, alternatively use our enquiry form.