Alliance Automotive Group Sign

The Alliance Automotive Group UK announces new Marketing Director

FPS parent company, the Alliance Automotive Group UK (AAUK), is pleased to announce that Dominique Peacock, formerly FPS Digital and Client Services Director, has been promoted to the position of UK Group Marketing Director and will join the UK Executive Committee.

Dominique Peacock

Dominique has worked for FPS for over 16 years and has driven the company’s digital strategy including the F:Drive eCommerce site from concept through to its market leading position today. In her new role, Dominique will work with all of the group’s business units and will focus on enhancing the AAUK customer and stakeholder experience in a rapidly changing market.

Helen Guilliatt

In addition, the FPS Digital Development team will have a change in reporting line from FPS Digital & Client Services to the AAUK Group IT structure. It follows that Helen Guilliatt, Digital Development Manager, will now report to John Middleditch, UK Group CIO. This will ensure synergies and sharing of skills and expertise across the group.

These changes will ensure that the digital and marketing capabilities within all AAUK business units, comprising GROUPAUTO UK, UAN, FPS, Apec, Platinum and BTN, are optimised, to allow the business to provide a consistently high standard of customer service and user experience across the range of customer touchpoints.


FPS is one of the UK’s leading providers of service-led supply chain solutions. Founded in 1934, and employing over 1,200 people, it operates from 23 sites in the UK. Acting as a distribution partner for a number of major brands, its core business is providing automotive parts, car accessories and consumables to the reseller network. Through recent expansion FPS now successfully provides wholesale distribution services in the Maintenance & Accessories sector, serving a number of blue-chip companies. Dedicated to service excellence and innovation, the company offers a wide range of services meeting the varying needs of manufacturers, suppliers, resellers and business consumers across the supply chain. For further details go to or contact