IAAF Conference 2017

What happened at the IAAF Conference 2017?

We were proud to sponsor the 2017 IAAF Conference, which took place on the 7th December.

The 2017 IAAF Conference took place last week in Milton Keynes and we were proud to be one of the event sponsors once again .

Held at the Double Tree by Hilton, the conference was a successful event, hosted by former Formula One driver Johnny Herbert, with a number of interesting topics discussed by a variety of guest speakers. The topics that were covered included:

  • ‘The importance of the UKIAAM to the UK economy’ by Dr Julia Saini from Frost & Sullivan Consultants
  • ‘The rise of online service providers’ from Alistair Preston, Co-Founder of Whocanfixmycar.com
  • ‘How F1 technology is influencing aftermarket parts’ by Olaf Henning, Vice President at Mahle, a principle sponsor of and supplier to the Ferrari F1 team

Wendy Williamson, Chief Executive of the IAAF (pictured), also discussed the proposed MOT changes, the connected vehicle and the ‘demonisation’ of diesel cars with regards to emissions, while touching on what’s to come for the aftermarket industry in post-Brexit Britain.

Speaking about the conference, Mike Blissett, our National Accounts Manager, said: “The IAAF conference is always an interesting event, providing a fantastic insight into the big issues the industry has faced during the previous 12 months and those it will face over the course of the coming year.

“FPS has had a long association with the IAAF and we look forward to continuing our strong partnership in 2018.”

For more information about the IAAF, you can visit their website here.


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